4/11/2024 0 Comments Example penetration pricingPenetration pricing can help engage prospective customers who may appreciate a reduced price option so they can sample a company's services and compare between different providers. During that time, they can offer other amenities to supplement the increased cost, including a new phone extension or access to certain digital tools. Internet and cable provider companies sometimes offer new customers a reduced price for multiple channels or website access, then slowly increase that price afterward. As a result, the company becomes a leader in the industry and doubles its subscriber count. To better compete with larger streaming services in the industry, its sales representatives offer new subscribers free access to all programs for 30 days after they initially sign up, then $4.99 per month after that. Here's an example:Ī company called Fine Tune Streaming hosts old and new television shows for a subscriber base. This strategy also serves as promotional content, which may help a customer choose one service over another. It helps show customers both a preview of paid content and a reflection of how a company engages with its clientele. Many streaming services use penetration pricing strategies to grow a subscriber base by providing a trial period to prospective customers. Here are some common examples of penetrating pricing: 1. Upgrade your resume Showcase your skills with help from a resume expert 13 penetration pricing examples
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |